You all have a corporate blog, right? This is how modern companies communicate with their customers and stakeholders. Tag it (digg, del.icio.us, stumbleupon, etc.), submit to Google Blog search, and extend your reach for Web searches on Google.

This is also known as Google Local, a vertical that has been included in Google search results for a while. Give your site a local presence through the Google Maps Local Business Center where local businesses can get a frëe basic listing to extend their reach in the SERPs.

Here’s where you can submit your press releases for display as “news” and subsequent indexing. Issue press releases containing current information about new products and events your site is involved with and Google News will likely pick it up.

As with optimizing images, use descriptive, keyword-rich file names for your video files. Also create a keyword-rich title tag, description tag, and video site map. Create a Web page to launch your video, optimizing content for SEO and using anchor text wherever possible. Besides submitting to Google Video, also include Blinkx and other social networking and search sites like YouTube and Podzinger (audio and video search engine).

It has always been a good idea to use images on your site for illustrating your products and services. Now, this becomes a way for your customers to find your site via Google Image Search. Optimize your images with descriptive, keyword-rich file names and ALT tags. Use accurate descriptions of your image files for the benefit of the vision impaired and others who might need to view the site with text only.

Check out Google’s Webmaster Help Center for information on understanding the best way to get your website listed in the right way and right search area in Google.

Google’s Webmaster Help Center

Google Sandbox is something every website owner and webmaster should understand if you care about marketing your website and SEO.

Follow this link to 14th Colony’s website to learn about Google Sandbox and how it relates to your website or your clients websites.

Simply Google contains links and related information that is highly useful to website developers and webmasters.

 www.simply-google.com

Google
Open Directory Project
Live Search
Yahoo
Alexa
Add URL-Free
Jayde
Link Forever
Submit Url Free
URLZ
Free Directory
ExactSeek
Cyber-Find

Try to find places to submit your website or blog to that has a PR of 4 or better. A select base of links from a shorter list of higher PR sites is much better than a long list of low PR sites.